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Whether you're looking to gain additional market share, grow your business, or increase sales conversions on your e-commerce products, using the 'Jobs-to-be-Done' theory is a great way to frame solutions for your customers. | Insights & Strategy
Lees artikelService blueprint workshops are a great way to get your team members on the same page, detailing their specific roles and how they can work together to provide excellent service. In this article, you'll find five steps for facilitating a workshop and tips and pitfalls to ensure you have the smoothest process possible. | Insights & Strategy
Lees artikelThe business world is changing at an unimaginable pace, and it's hard to keep up. With this in mind, one company has developed a way to help us all plan for the future. | Insights & Strategy
Lees artikelAn innovation portfolio collects an organization's current and future products, services, and processes. It is managed to maximize the value of the portfolio to the organization. In this article, we'll discuss what an innovation portfolio is, how it's different from a traditional portfolio, and tips on how to manage it effectively. | Insights & Strategy
Lees artikelThe principles of a successful startup are often the same: find product market fit, get to scale, and maximize the profits. This article offers some helpful ways you might be able to determine if your business is finding its feet by using 3 simple strategies. | Insights & Strategy
Lees artikelThis definitive guide to Business Design will answer all your questions about what it is and how it can help your business. Along the way, you'll also learn who needs business design, when to use it, and what to expect. | Insights & Strategy
Lees artikelThe world is changing fast and traditional ways of doing business are too slow. Businesses need better tools to face the challenges and ripe the benefits of the exponential age. The good news is that you don’t need a full-blown future lab to explore the future. Learn how Strategic Foresight can help your company in building future proof strategies and products. | Insights & Strategy
Lees artikelThe business model canvas is one of the most popular tools for innovators, business designers, entrepreneurs and start-ups around the world. It provides a clear view on how a business creates value and how it plans on capturing (part of) that value. But filling the various fields of the canvas is only the first step. The canvas' true potential is to show how everything is connected. In this post, we take a step back and answer 3 key questions that you should know about if you want to take full advantage of this popular framework. | Insights & Strategy
Lees artikelWhen we think of marketing, the first thing that usually springs to mind is a funnel. We might think of it as a linear process where you start off with a bunch of potential customers who don't know you, and your goal is to get them to buy something from you. However, what if we could skip that whole middle part? | Insights & Strategy
Lees artikelStaying competitive in an ever changing market is tough. It requires a constant balancing act between running the day-to-day business and searching for tomorrow's Next Big Thing. In this article we discuss how companies can link today's reality with tomorrow's ambition in a focused and organised manner by managing their innovation portfolio. | Insights & Strategy
Lees artikelLearn how leading companies such as Uber, Airbnb and MoMA got on their feet and reacted fast to the economic shock caused by the pandemic. | Insights & Strategy
Lees artikelDesigning an innovation strategy can be as daunting as climbing a steep rock wall. If done without preparation, you will find yourself facing the wall, not knowing where to start, or how to decide where you will invest your limited resources. And even if you planned carefully upfront, you’ll find it difficult to see the top at times. | Insights & Strategy
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